Case Study: XytoVet drives site traffic growth with Alyka's digital strategy

XytoVet boosts users by 52.1% with Alyka

XytoVet, an Australian-owned laboratory providing genotyping services to the livestock industry, faced the challenge of driving better quality traffic to its website without using pay-per-click ads. Their site had little traffic and they needed a cost-effective, long-term strategy to improve search rankings. They partnered with the digital marketing vendor Alyka to develop a new digital strategy.

Alyka's solution involved a full website rebuild and a content strategy focused on creating SEO-optimized blogs and expanding service pages to target specific, question-oriented keywords. This approach built search engine authority in a niche market. As a result, Alyka delivered a 52.1% increase in users, a 61.6% increase in sessions, and significantly improved search rankings on Google and Bing.

XytoVet