Case Study: Wesbeam boosts organic traffic and engagement with Alyka

Wesbeam boosts organic traffic 69.01% with Alyka

Wesbeam, a company that produces LVL engineered wood products, faced the challenge of creating a new website to effectively reach its diverse and specialized audience of professionals. The company partnered with Alyka to build a user-driven information architecture that would meet the highly specific needs of architects, engineers, and manufacturing administrators while maintaining a cohesive site.

Alyka implemented a solution centered on extensive user research, including interviews and prototyping, to deeply understand user needs before development. This data-informed approach, followed by a digital marketing campaign, led to significant results. Post-launch, Wesbeam's website saw a 69.01% increase in organic traffic, an 18.29% increase in average time on page, and a 60.36% increase in new users from organic search.

Wesbeam