Case Study: Tubestream achieves consistent global branding with Alyka’s Canva Brand Toolkit and Brand System

Tubestream creates consistent global branding with Alyka

Tubestream, an online supply chain management platform from Marubeni Itochu Tubulars Oceana, faced a significant challenge in maintaining consistent global branding for its reasonably new product. With no single point of reference for design and branding decisions, achieving a cohesive brand image across the globe was difficult. Alyka was engaged to address this challenge.

Alyka implemented a two-part solution: a Canva Brand Toolkit and a comprehensive Brand System built in Figma. The Canva toolkit provided templated collateral like flyers and presentations, enabling the client's team to produce professional, branded materials efficiently. The Brand System established holistic guidelines for visual branding, tone of voice, and web components. This solution empowered the client to regain control of their global brand image, resulting in consistent branding worldwide and an efficient way to create collateral in-house. Alyka's work was praised by the client's Head of Business Digitalisation for bringing clarity and authenticity to the Tubestream brand.

Tubestream