Case Study: Road Safety Commission achieves better engagement and accessibility with Alyka

Road Safety Commission boosts conversion rate 29.91% with Alyka

The Road Safety Commission, a government initiative, faced challenges with an outdated website suffering from dropping traffic and old branding. They required a new, accessible content management system and a comprehensive SEO strategy. They partnered with Alyka for website development using the Kentico CMS.

Alyka developed a new Kentico 13 CMS-based website that was WCAG 2.1 AA accessible and featured custom modules like an interactive body tool. They also executed a full SEO strategy and provided content training. The results were significant, with Alyka reporting an 8.45% increase in engagement rate, a 29.91% increase in conversion rate, and a 7.48% increase in average engagement time per session.

Road Safety Commission