Case Study: Mader Group achieves global engagement with region-specific content with Alyka

Mader Group launches 3 regional websites in 2024 with Alyka

Mader Group, a global technical services provider specializing in equipment maintenance, faced the challenge of engaging local audiences across its international regions. Its old, centrally managed website prevented regional teams from contributing localized content. To address this, they partnered with Alyka for a solution involving a refreshed online presence built on WordPress.

Alyka developed a base WordPress website for Australia with a custom CMS, then cloned it for the US and Canada. This solution gave each regional team the freedom to manage their own localized content. The results included a unified global brand identity, a significant reduction in administration time for regional updates, and decreased risk and reporting time, all while saving Mader Group considerable money compared to building three unique sites.

Mader Group