Case Study: Business News achieves higher engagement and traffic with Alyka website redesign

Business News boosts users by 28.66% with Alyka

Business News, a trusted source for Western Australian business news for over 27 years, faced the challenge of an underperforming website. Incremental updates over two decades had led to a site with low engagement on key monetizing features. Alyka was commissioned to conduct user research and provide a solution to improve the site's engagement and lead conversion.

Alyka performed comprehensive user research and journey mapping to inform a new information architecture and user interface design. This process led to a fully redesigned and developed website. The results were significant, with the new site achieving a 28.66% increase in users, a 22.95% increase in sessions, and a 32.06% increase in new users within three months of launch.

Business News