Case Study: Airefrig improves user experience and e-commerce performance with Alyka

Airefrig boosts traffic 87.58% with Alyka

Airefrig, a family-owned national wholesaler in the refrigeration and air conditioning industry, faced the challenge of an outdated website that failed to represent its full service offering. This poor user experience and lack of mobile responsiveness hindered online ordering and the site's use as a customer resource. They enlisted vendor Alyka to modernize their digital presence.

Alyka implemented a customized Kentico e-commerce solution with complex API integrations to connect the website to Airefrig's internal systems. This created a seamless customer journey with advanced product filtering and account management features while automating backend processes like inventory updates. The results were significant: an 87.58% increase in website traffic, a 16.55% reduction in bounce rate, and a 76.18% increase in new users, greatly improving both customer experience and internal productivity for Airefrig.

Airefrig