Case Study: Webroot achieves 50% increase in marketing campaign engagement with Alyce

Webroot Sees a 50% Increase in Marketing Campaign Engagement

Webroot, an OpenText company that provides endpoint and network protection, faced the challenge of re-engaging a growing and changing audience after two acquisitions and shifting internal processes. Channel Marketing Specialist Hannah Rea needed a measurable, scalable way to boost engagement from email campaigns and drive trials, webinar sign‑ups and event registrations, so she turned to the Alyce gifting platform to introduce personalized incentives earlier in the lead lifecycle.

Using Alyce’s gifting solution, Webroot ran targeted email campaigns with personalized gift incentives, which reduced the number of emails needed to drive action and improved conversions. The Alyce platform helped Webroot achieve a 50% increase in campaign engagement, a 12% meeting rate from personal gifting and a 73% view‑gift‑to‑book meeting rate, while delivering the highest number of MQLs passed to sales the team has ever seen.

Webroot

Hannah Rea

Channel Marketing Specialist