Case Study: SailThru achieves 175% increase in new pipeline with Alyce

SailThru sees 175% increase in new pipeline

Sailthru, a personalized email solution provider for retail and media, faced a sudden drop in responses to its highly personalized outreach after COVID‑19 and needed a way to scale personal prospecting without losing quality. Sailthru turned to Alyce, a one‑to‑one personal gifting platform, to serve as a door‑opener that could deliver personalization at scale.

Alyce was integrated into Sailthru’s outbound cadences as a personalized first touch; gifts that were viewed drove meetings (views convert to meetings at over 50%), helping Sailthru accelerate pipeline and close rates. With Alyce, Sailthru achieved a 175% increase in new pipeline, influenced 150% of pipeline, and realized 20% faster sales cycles — making Alyce their strongest dollar‑for‑dollar BDR investment.

Sailthru

Brandon Ray

Director of Global Sales Development