Case Study: ReliaQuest achieves 62% more meetings and cuts meeting booking time to 1 week with Alyce

ReliaQuest increases meetings booked by 62%

ReliaQuest, a cybersecurity firm led by Ryan Haygood (Director of Demand Generation), faced a challenge turning engagement from Fortune 400/500 prospects into booked meetings: long 60–90 day sales cycles and crowded, generic outreach made it hard to get qualified conversations. ReliaQuest chose Alyce and its personal gifting solution to create a differentiated, personalized outreach experience that could capture attention and accelerate meetings.

Alyce was integrated into ReliaQuest’s outreach cadences (adding a personal gift step and shifting seamlessly from physical to digital gifts), which dramatically improved the send-to-meeting rate—cutting booking time from 90 days to one week—while increasing meetings booked by 62%. The program drove 60 meetings in Q1, sourced 23 opportunities that generated $10M in marketing-influenced pipeline, and became ReliaQuest’s highest-performing channel.

ReliaQuest

Ryan Haygood

Director of Demand Generation