Case Study: Dialpad achieves up to 4x rep pipeline growth with Alyce

Dialpad Increases Rep Pipeline by up to 4x with Alyce

Dialpad, a cloud communications platform led by Izabella Bray, Head of Marketing Campaigns, faced a time-consuming, glitchy direct mail process that produced little visibility or personalization and wasted rep time and company funds. Seeking an account-based gifting solution that integrated with Salesforce and improved rep workflow and prospect engagement, Dialpad evaluated vendors and selected Alyce’s invitation‑based gifting platform to replace their previous direct mail system.

Alyce implemented an invitation-based gifting program that lets prospects choose gifts, tracks engagement, books meetings, and charges only when gifts are accepted and meetings booked, with Salesforce integration and manager controls to limit sends. The results were measurable: a 13% outreach-to-meetings booked conversion rate, up to a 4x increase in sales pipeline (with some reps reporting a 20% bump individually) and 75% sales adoption—boosting sales and marketing alignment, reducing waste, and improving rep prospecting effectiveness.

Dialpad

Izabella Bray

Head of Marketing Campaigns