Case Study: Branch saves over 30 hours per marketing campaign and accelerates pipeline with Alyce

Branch Saves Over 30 Hours Per Marketing Campaign

Branch is a mobile attribution and deep linking company; senior marketing manager Cynthia Chiang faced a broken, manual gifting program that hurt sales-marketing alignment and wasn’t scalable—teams spent up to two months deciding gifts and struggled to track outcomes. To solve this, Branch turned to Alyce for a recipient-first, digital gifting approach.

Alyce delivered automated, personalized digital gifts (Alyce for Outreach and Alyce Personal Gifting) with integrations into Outreach, Marketo, and Salesforce to track gift status and trigger follow-up sequences. The solution saved Cynthia 30 hours per campaign, helped influence two six-figure deals from a single campaign, achieved an 18:1 pipeline-to-spend ratio, and turned gifting into a reliable pipeline driver for Branch.

Branch

Cynthia Chiang

Senior Marketing Manager