Case Study: Birdeye generates 50 net new opportunities and 1,700% ROI in one quarter with Alyce

Birdeye Creates 50 Net New Opportunities In One Quarter

Birdeye, an Experience Marketing platform, needed a faster, scalable way to drive pipeline after COVID‑19 disrupted events and contact data. Stephanie Blitstein, Senior Manager of Field Marketing, shifted from 1:1 gifting to a 1‑to‑many personalized gifting strategy using Alyce (Alyce Activate) to reach net‑new prospects and better align with the sales team.

Using Alyce Activate integrated with SalesLoft and a follow‑up cadence of phone, text and LinkedIn, Birdeye required recipient responses to capture first‑party data and prioritized engaged prospects for reps. The Alyce program generated 50 net new opportunities in one quarter, delivered a 1,700% ROI on closed/won revenue in a quarter, and produced an average 6% opportunity conversion rate (with a 12% conversion in January), while enabling scalable, sales‑aligned gifting.

Birdeye

Stephanie Blitstein

Senior Manager, Field Marketing