Case Study: ASG Technologies achieves $2.8M influenced pipeline and 100+ meetings with Alyce

ASG Technologies Impacts $2.8 Million in Pipeline with Personalized Outreach

ASG Technologies, a global enterprise software vendor, faced the sudden loss of in-person field marketing events due to COVID-19 and needed a new channel to create intimate, one-to-one engagements that would drive pipeline and sales meetings. ASG turned to Alyce’s personalized outreach platform to replicate the personal touch digitally and align field marketing closely with sales.

Using the Alyce platform, ASG’s Field Marketing team coordinated personalized gifts and tailored follow-up cadences with Sales, tracking responses through meetings and opportunities. The program influenced $2.8M in pipeline, booked 100+ meetings, and delivered a 17% average meeting rate with executives; campaign-specific results included 10% for executive follow-ups and 21% for seasonal and virtual user group outreach. Alyce helped accelerate deals, deepen customer relationships, and strengthen sales-marketing alignment.

ASG Technologies

Kelly Sutter

Director Field Marketing