Case Study: Flexera saves 20+ hours/month in campaign management and achieves a 114:1 opportunity-to-spend ratio with Alyce

Alyce saves Flexera over 20 hours a month in campaign management

Flexera, a 1,300-employee IT management software company, struggled with time-consuming, ineffective direct mail campaigns that generated returned mailers, sloppy tracking, and little resonance with busy IT executives. Seeking a better way to break through to prospects and align demand generation with sales, Flexera turned to Alyce’s personal gifting platform (and later Alyce Activate) for a more personalized, trackable outreach solution.

Alyce enabled Flexera to run evergreen, personalized gifting campaigns that empowered BDRs and CSMs, streamlined logistics and reporting, and offered clear campaign metrics via the Alyce dashboard. The result: more conversations and measurable impact — Alyce helped Flexera save over 20 hours per month in campaign management, reduce campaign planning time by about 75%, generate 107 opportunities, and achieve a 114:1 opportunity-to-spend ratio.

Flexera

Tina Grabinski

Global Campaign & Analytics Manager