Alumni Channel
9 Case Studies
A Alumni Channel Case Study
Winebrenner Theological Seminary of Findlay, Ohio, needed a better way to stay connected with thousands of graduates scattered across the U.S. and around the world, while reducing the costs and limitations of a static website and direct mailings. To solve this, Winebrenner selected Alumni Channel’s online alumni community solution to enrich its site, provide interactive and customized experiences, and capture more alumni contact information.
Alumni Channel implemented a branded online community (alumni.winebrenner.edu) that gives alumni a single point of entry to self-maintain profiles, connect with classmates, view events, and feed updates into Winebrenner’s master donor database. The platform replaced static pages with enhanced electronic communications, lowered reliance on direct mail, and—supported by an integrated marketing campaign—positions Winebrenner to grow its contact list and alumni engagement over time.
Lisa Cross
Assistant to The Vice President of Institutional Advancement