Alumni Channel
9 Case Studies
A Alumni Channel Case Study
Secaucus Public Education Foundation of Secaucus, New Jersey needed a way to reconnect thousands of Secaucus High School alumni worldwide to support scholarships, an endowment and other programs, while cutting costs from direct mail and enriching its website. To address this, the Foundation selected Alumni Channel and its online alumni community solution.
Alumni Channel launched an interactive alumni community (SecaucusHSalumni.org) that lets alumni self-maintain profiles, view events, plan reunions and serve as a single entry to update the master donor database. The Alumni Channel implementation replaced a static site with enhanced electronic communications, reduced reliance on direct mail, and positioned the Foundation to grow its alumni contact list and online fundraising over time.
Hardik Shah
Board Member