Case Study: Lacey Township High School achieves worldwide alumni connections with Alumni Channel

Lacey Township High School of Lacey Township, New Jersey, Relies on Alumni Channel’s Online Alumni Community Solution to Connect with Alumni Across the World

Lacey Township High School in Lacey Township, New Jersey needed a better way to stay connected with thousands of graduates scattered across the country and the world. With only a few alumni email addresses on file and a goal to build infrastructure for scholarships, foundations and ongoing engagement, the school turned to Alumni Channel and its online alumni community solution to cultivate stronger bonds and enrich the school’s web presence.

Alumni Channel delivered a branded online community (laceyalumni.org) that gives alumni a single point of entry to maintain profiles that feed the school’s master database, view events, plan reunions and receive targeted communications. The solution streamlined data collection, created an interactive, customized experience for visitors, and positioned Lacey Township High School to grow its contact base through an integrated marketing campaign — measurable benefits driven by Alumni Channel’s platform and tools for mass email, reporting and data export.

Lacey Township High School

Craig Wigley

Superintendent and Lacey Township School Board of Education