Case Study: Harrisburg School District achieves global alumni engagement and stronger donor partnerships with Alumni Channel

Harrisburg School District Launches Online Alumni Community Solution to Connect with Alumni Across the World

Harrisburg School District, one of the fastest‑growing districts in the nation, faced a challenge connecting thousands of dispersed alumni and turning informal Facebook contacts and a contact‑form/spreadsheet workflow into reliable outreach and donor relationships. To solve this, the district selected Alumni Channel’s online community solution to create a central alumni platform and better cultivate long‑term partnerships, career exposure opportunities, and giving.

Alumni Channel implemented a branded online alumni community (alwaysatiger.com) with self‑maintained profiles, a secure directory, mass‑email and reporting tools, and data export/survey capabilities, replacing the manual spreadsheet process. The platform gives Harrisburg a single point of entry to update the master donor database and run integrated marketing to grow contacts beyond the district’s initial ~25% of alumni email addresses on file, improving global reach and the district’s ability to engage alumni measurably over time.

Harrisburg School District

JoAnne VerMulm

Communications Director