Case Study: Harrisburg School District builds a global alumni community with Alumni Channel

Harrisburg School District connects thousands of alumni worldwide with Alumni Channel

The Harrisburg School District, a rapidly growing school district in South Dakota, sought to cultivate stronger relationships with its thousands of graduates spread across the globe. They partnered with vendor Alumni Channel to implement its online alumni community solution to move beyond a simple contact form and spreadsheet for managing alumni data.

Alumni Channel provided an interactive online community platform featuring a secure directory, event announcements, and mass email capabilities. The solution included a dedicated web address, alwaysatiger.com, to promote the site. With only 25% of alumni email addresses on file, the district launched an integrated marketing campaign to drive registrations, aiming to significantly increase its number of alumni contacts over time.

Harrisburg School District