Case Study: Weld launches Ukraine’s first crypto card with Alty

Weld boosts app rating to 4.7★ with Alty

Weld, a Ukrainian fintech company, faced significant challenges launching the country's first crypto-linked payment card. They needed to enable real-time crypto spending through mainstream channels like Apple Pay and Google Pay while ensuring full regulatory compliance and security, all without in-house mobile payments expertise. This lack of specialized knowledge increased their execution risk and potential for costly delays.

To address this, Weld partnered with Alty, which provided embedded mobile product expertise. Alty led the rebuilding of the product's foundations, prioritizing secure, compliant onboarding through Ukraine's Diia digital identity system and integration with familiar mobile wallets. This solution enabled a successful launch, resulting in a dramatic increase in the app's rating from 3.4 to 4.7 stars, a 35% growth in new users, and a path to an anticipated 3 million active users by 2025.

Weld