Case Study: a real estate leader achieves data-driven B2B marketing ROI with Altudo

Real Estate Leader activates 160K segmented contacts with Altudo

The customer, a real estate leader, aimed to shift from an agency-led approach to a data-driven marketing strategy but faced challenges. Generic metrics failed to measure true business impact, and the team struggled to leverage their data tools for meaningful insights. They also had difficulty reconciling over ten data schemas into a single model and demonstrating value to the C-Suite.

Partnering with Altudo, the client implemented a unified Client Data Model within their customer data platform and a Campaign Data Model in their Snowflake + Power BI environment. This solution automated audience segmentation and enabled accurate campaign tracking and measurement. As a result, Altudo helped create over 160,000 fully segmented contacts and implement 25 executive dashboards for tracking Marketing and Content ROI, leading to immediate adoption by the global marketing team with zero additional effort placed on the existing analytics team.