Case Study: PulteGroup achieves personalized homebuyer journeys with Altudo and Sitecore

PulteGroup accelerates personalization with Altudo in 4 months

PulteGroup, one of America's largest homebuilders, partnered with vendor Altudo to address the challenge of its outdated digital infrastructure. The company needed to unify its scattered data and elevate its customer experience to meet rising homebuyer expectations, moving beyond simply showcasing homes to creating a personalized, guided journey from discovery to purchase.

Altudo modernized PulteGroup's tech stack by migrating it to Sitecore 10.2 on Azure Kubernetes Service and integrating Sitecore CDP and Personalize. This solution enabled unified data handling and real-time, behavior-based content delivery. The results included smarter customer segmentation, personalized messaging, and seamless journeys that drove engagement and conversions, ultimately accelerating the company's time-to-value.

PulteGroup