Case Study: a global IT services leader achieves $1.5M in annual MarTech savings with Altudo

Global IT Services Leader cuts MarTech costs by $1.5M with Altudo

A global IT services leader faced significant challenges due to a highly fragmented marketing technology ecosystem. With 109 disparate MarTech tools across multiple architectures and business units, the setup created operational silos, inefficiencies, and high costs. The client had a specific mandate to reduce its annual licensing spend by $1.1 million without compromising performance and needed a scalable model for future growth. They engaged Altudo to implement a MarTech rationalization program.

Altudo executed a comprehensive audit of the existing stack and implemented a centralized governance framework to streamline operations. This solution reduced the MarTech components by 40%, cutting the number of tools from 109 to 66. The program achieved $1.5 million in annual savings, exceeding the initial cost-reduction goal. Altudo also delivered a three-year transformation roadmap and marketing battlecards to ensure long-term operational efficiency and alignment across teams.