Case Study: alphabroder achieves sustained growth and higher conversions with Altudo's digital marketing program

Alphabroder boosts attributed revenue 328% with Altudo

alphabroder, North America's largest distributor of imprintable apparel and promotional products, sought to diversify its marketing channels and increase website traffic to generate more leads. Their challenge was to streamline the complex B2B buyer journey and maximize their return on investment within a limited budget. To address this, they partnered with vendor Altudo to implement a digital marketing program.

Altudo executed a targeted digital marketing strategy using their proprietary solutions, Growth IQ and Campaign IQ. They ran seven campaigns over four months, including SEM, product promotions, webinars, and remarketing, which were optimized for each stage of the buyer's journey. This solution drove significant results for alphabroder, including a 328% increase in attributed revenue, an 18% rise in website traffic, and a 47% improvement in marketing efficiency.

Alphabroder