Case Study: Rocketbank boosts engagement and activation with Altcraft

Rocketbank returns 16% of customers to onboarding with Altсraft

Rocketbank, a neobank combining modern banking with lifestyle services, faced the challenge of integrating a Customer Data Platform (CDP) into its complex ecosystem. They needed to unify data from their core banking systems and lifestyle products while meeting strict security requirements and building new communication mechanics from scratch. They selected the Altcraft Platform to achieve omnichannel communications, data enrichment, and loyalty program integration.

Altcraft implemented a comprehensive integration, setting up API connections, a dedicated in-app messaging channel, and telephony workflows via webhooks. They configured customer journeys for onboarding and activation and built a loyalty program that awarded bonus points for user actions. This solution significantly boosted user engagement and conversion. Measurable results included 16% of customers returning to onboarding and 40% guided to their first transaction, leading to sustained growth in engagement, retention, and customer lifetime value for Rocketbank.

Rocketbank