Case Study: Leon boosts player retention and revenue with Altcraft

LEON boosts active player conversion to 47.25% with Altcraft

Leon, a well-established sports betting brand, was facing challenges with its previous international marketing automation platform, which was inflexible and slow to integrate new data. Seeking a more reliable and secure solution, Leon partnered with Altcraft to implement its omnichannel marketing platform. The goal was to improve customer segmentation and personalize communication to enhance engagement.

By adopting the Altcraft Platform, Leon gained the ability to create complex, trigger-based marketing journeys using detailed customer data. This led to a dramatic increase in automated campaigns, with 63 journeys launched by mid-2024 compared to just 9 previously. A key A/B test for player retention achieved a 47.25% conversion rate to active players. These efforts contributed to a 9% increase in the profit share generated by the team using Altcraft, demonstrating significant operational and financial improvement.

LEON