Case Study: Uzum reduces push notification opt-outs and saves 20 working hours per week with Altcraft Platform

How Uzum Reduced Push Notification Opt-Out Rates by 23% and Started Saving 20 Working Hours per Week

Uzum, a major digital services ecosystem and Uzbekistan's first tech unicorn, needed to automate its marketing communications while adhering to strict local data security laws. The company sought a platform that could provide advanced segmentation and personalization to improve customer engagement. They chose the Altcraft Platform for its on-premise deployment capabilities and comprehensive marketing tools.

By implementing Altcraft's solution, Uzum automated its push notifications, SMS, and loyalty programs. The platform's flexible segmentation and A/B testing features enabled highly personalized communication. As a result, Uzum reduced its push notification opt-out rates by 23%, increased its open rates by 2.3 times, and slashed the time to market for campaigns by three times. Additionally, Altcraft's automation started saving Uzum over 20 working hours per week.

Uzum