Case Study: PREMIER reduces campaign sending time with Altcraft Platform

How PREMIER Set up Broadcasts and Automation Scenarios and Reduced the Time for Sending Campaigns to 1 Hour

The online cinema PREMIER, a streaming service with over two million subscribers, faced a challenge with disparate marketing tools that complicated their workflows. They needed a secure, customizable solution that could be deployed on their own servers, leading them to choose the on-premise Altcraft Platform from the vendor Altcraft.

Altcraft implemented its platform, consolidating all communication channels into a single system. This enabled deep customer segmentation, personalized broadcasts, and automated trigger scenarios. The solution reduced the time spent sending campaigns from three hours to just one, increased email open rates by 3%, and significantly lowered marketing costs for PREMIER.

PREMIER

Rinat Sibgatullin

Head of Qvant Communications Platform