Case Study: Otkritie Broker boosts email engagement and automates communications with Altcraft Marketing

How Otkritie Broker JSC Has Automated Communications with Clients Using Alcraft Marketing Platform

The customer, Otkritie Broker JSC, part of a major Russian bank group, faced challenges with its email marketing, including difficulties managing client personal data, combining communications, and finding an on-premise automation platform. They sought a solution to centralize and automate their client communications that could integrate with their existing systems while keeping data secure within their corporate network. They selected the Altcraft Marketing Platform from the vendor Altcraft.

The solution from Altcraft involved deploying their marketing automation platform on the customer's own hardware, integrating it with existing SMS and SQL systems, and creating a unified client database. Altcraft implemented features like message moderation, segmented access rights, and a controlled communication policy. The results were significant, with open rates reaching 75% and click rates at 49% for some campaigns. The annual platform cost was repaid within three months, 15% of all client funds were raised via email, and campaign preparation time was cut by two-thirds.

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