Case Study: Cuva boosts CRM-driven sales from 8% to 15% with Altcraft Platform

How Cuva Implemented Personalized Marketing and Achieved Better Sales Results

Cuva, a Russian service selling gift certificates for hotel vacations, sought to improve sales by implementing personalized marketing across the customer journey. They required a tool that could automate communications with minimal IT involvement, integrate multiple channels, and provide ongoing support. They selected the Altcraft Platform to address these challenges.

Altcraft implemented several automated marketing scenarios, including a welcome email chain, upselling, and customer reactivation through deep segmentation. They also established an omnichannel strategy by integrating the call center with email marketing and connecting a Telegram channel. As a result of working with Altcraft, the share of sales generated through these CRM marketing tools increased from 8% to 15%, with email campaigns showing a particularly high conversion rate.

Cuva