Case Study: AlfaStrakhovanie increases CRM marketing profit with Altcraft Platform

How AlfaStrakhovanie Group Increased CRM Marketing Profit by 714% in 4 Years

AlfaStrakhovanie Group, the largest private insurance company in Russia, faced the challenge of automating its marketing communications for over 30 million customers while ensuring the highest level of data security. They partnered with Altcraft, selecting its on-premises Altcraft Platform to gain a secure Customer Data Platform (CDP) and a unified interface for managing complex, personalized marketing processes without using cloud services.

The solution from Altcraft involved automating over 200 customer journey touchpoints with trigger campaigns and cross-selling scenarios. This included deploying over 500 automated triggers for tasks like policy renewal reminders and personalized offers. As a result, AlfaStrakhovanie increased its CRM marketing profit by 714% over four years and achieved a 98% increase in repeat sales in 2022 alone, demonstrating the significant impact of the Altcraft Platform.

AlfaStrakhovanie Group