Case Study: a leading direct-to-consumer retailer secures customer PII with ALTR

Multinational Retailer Relies on ALTR to Secure Customer PII

A leading direct-to-consumer retailer faced the challenge of securing the personally identifiable information (PII) of its 60 million customers from unauthorized internal access. To meet multiple privacy regulations and maintain customer trust, the company needed a solution to govern data access within its Snowflake data warehouse without hindering its utility for reporting. They turned to ALTR for its data governance solution.

ALTR implemented a custom masking policy and access controls specifically designed for the retailer's unique needs. This solution transformed sensitive data like emails into secure but usable patterns, protecting the information while keeping it functional for business purposes. By leveraging ALTR, the retailer achieved greater visibility into data access, lowered its risk of a breach, and made the process of managing user permissions more efficient and less error-prone.