Case Study: Leading Marketing Information Messaging System Company achieves 100,000+ user scalability and automated distributor communications with Altoros

Leading Marketing Information Messaging System Company - Customer Case Study

The Marketing Information Messaging System needed a flexible, easy‑to‑use way to automate distribution of product and promotional information to suppliers and sales staff. The unnamed customer wanted an interface resembling an e‑mail client that would work on both iPhone and iPad, scale to more than 100,000 concurrent users, and use the same codebase to produce apps for different user groups. Altoros was engaged to build the solution using iOS (Objective‑C), .NET/C#, MySQL and a cloud backend.

Altoros implemented a scalable database architecture and migrated the backend to Amazon cloud, created multi‑target iOS builds to produce four app variants from the same source code, and added session control to keep read/unread state and content consistent across devices. As a result, sales managers now receive presentations and deal documents automatically, fill deal outcomes in‑app, and get automatic reports at period end; the system supports 100,000+ simultaneous users, reduces time spent preparing for appointments and reporting, and improves cross‑device user experience.