Case Study: Taylor & Francis gains real-time research attention insights with Altmetric

Taylor & Francis boosts article engagement with Altmetric donut badges on all pages

Taylor & Francis, a leading publisher, wanted to provide authors and readers deeper insight into the online attention surrounding their research. They sought a straightforward solution from a reliable data source, Altmetric, for easy integration into their article pages.

The solution implemented by Altmetric was the embedding of their Altmetric donut badges on all Taylor & Francis article pages, linking to detailed reports of online engagement. The rollout was supported by comprehensive stakeholder communication. The vendor, Altmetric, helped generate a positive response, with authors excited by near real-time feedback and editors noting which articles gained the most traction.

Taylor & Francis