Case Study: Springer Nature boosts discoverability and audience engagement with Altmetric

Springer Nature Using altmetrics to become the academic publisher of choice

Springer Nature, the scholarly publisher, wanted to make online content more discoverable and better understand the broader reach of its articles and books beyond traditional citations. Working with Altmetric, the company implemented altmetrics across its publishing platforms and used tools like Altmetric Explorer and the Altmetric API to support editorial, marketing, and communications teams.

Altmetric helped Springer Nature surface attention data on journal and book content, build Bookmetrix, and track outreach performance, with insights integrated into nature.com metrics pages and SpringerLink. The result was stronger audience targeting, more informed editorial decisions, and measurable access to data on nearly 5 million research outputs, helping teams identify top-performing content and potential editorial board members.

Springer Nature

Martijn Roelandse

Head of Publishing Innovation