Case Study: Springer Nature boosts discoverability and tracks research attention with Altmetric

Springer Nature tracks 5 million research outputs with Altmetric

Springer Nature, a major scholarly publisher, sought to better demonstrate the online impact of its published research and enhance its editorial and marketing strategies. They partnered with Altmetric, integrating its badges and data tools to track the broader attention surrounding their articles and books.

Using the Altmetric API and Explorer platform, Springer Nature gained flexible access to online attention data for millions of research outputs. This solution allowed editors to identify potential board members and inform content strategy, empowered marketing teams to run targeted campaigns, and provided sales and communications teams with tangible proof of research engagement. Altmetric data became a standard part of their reporting, helping the publisher showcase value to authors and institutions alike.

Springer Nature