Case Study: IWA Publishing boosts research engagement and marketing insight with Altmetric

Iwa Publishing uses Altmetric to track 132 million mentions across 15 million publications

IWA Publishing, a water research publisher, needed to better monitor and amplify the global attention its research received, but as a small team, manually tracking mentions across numerous channels was too time-consuming and technically challenging. They turned to the vendor Altmetric, implementing its Altmetric Badges and the Altmetric Explorer service to centralize this data.

Altmetric provided a solution by automatically collecting and aggregating attention data from millions of sources, including regional press and policy documents. Using Altmetric Explorer, IWA Publishing's team now receives automated daily reports, identifies high-impact articles, and uses these insights to support authors and refine marketing strategies. This has given them a comprehensive global view of their content's reach, enabling more effective dissemination and deeper author engagement.

Iwa Publishing