Case Study: CFA Institute boosts Financial Analysts Journal visibility with Altmetric

CFA Institute Tracking engagement and attracting new talent

CFA Institute, a global organization serving over 135,000 members, faced the challenge of increasing the visibility of its flagship Financial Analysts Journal®. They partnered with Altmetric to measure the attention their published articles were receiving beyond traditional metrics and to demonstrate the value of their content to members and stakeholders.

The solution from Altmetric involved embedding Altmetric badges into the journal's online articles, enabling the team to systematically track and report on engagement from the press and social media. This integration provided the data needed to refine their media strategy and is now being incorporated into internal KPI dashboards to measure progress against organizational goals.

CFA Institute

Kara Hite

Director of Content Publishing Solutions