Case Study: CFA Institute boosts Financial Analysts Journal visibility with Altmetric

CFA Institute boosts Financial Analysts Journal visibility with Altmetric across 135,000 members

The CFA Institute, a global organisation serving investment professionals, wanted to increase visibility for its flagship Financial Analysts Journal and demonstrate its value to members. They partnered with Altmetric to begin capturing broader attention for their research beyond traditional metrics.

The solution from Altmetric involved embedding their attention badges into the journal's article pages. This integration allowed the team to systematically track media and social engagement. Working with Altmetric helped CFA Institute optimize its publishing schedule for media outreach, aiming to increase coverage. Plans were established to incorporate Altmetric data into key performance indicator dashboards to measure progress against quantifiable goals for the journal.

CFA Institute