Case Study: Bang & Olufsen halves development time and doubles design throughput with Altium Designer

Bang & Olufsen - Customer Case Study

Bang & Olufsen, the premium audio and visual brand, runs an internal "ideas factory" where engineers rapidly turn concepts into prototypes for products like TVs, remotes and mobile devices. The team faces frequent architecture changes, complex custom mechanical casings and tight iteration cycles that make fitting electronics into unique enclosures and coordinating ECAD/MCAD workflows time-consuming and error-prone.

By adopting Altium Designer’s unified environment—integrated database libraries, 3D STEP import/visualization and real‑time MCAD collaboration—Bang & Olufsen streamlined component placement, 3D fit checks and cross‑domain revisions. The result: prototype build time was cut in half, design throughput doubled, fewer revision cycles and faster validation (for example, the Serenata touch‑screen moved through many iterations to a final glass design using this workflow).

Bang & Olufsen

Bent Christensen

Senior Engineer, Innovation and Prototyping