Case Study: iCONECT Achieves 49% Traffic Growth with Altitude Marketing’s Data Intelligence AI Rebrand

iCONECT boosts traffic 49% month-over-month with Altitude Marketing

iCONECT, a developer of eDiscovery technology, faced a challenge as its brand was perceived as outdated and cheap compared to modern competitors. The vendor, Altitude Marketing, was tasked with repositioning the company against legacy methods and highlighting its true technological value.

Altitude Marketing conducted a competitive analysis and transformed iCONECT's brand fundamentals, repositioning it from an eDiscovery platform to a Data Intelligence AI solution. This new strategy was launched on a custom-built website, which resulted in a 49% month-over-month increase in traffic just two months after going live.

iCONECT