Case Study: Hedge Trackers achieves global acquisition with Altitude Marketing

Hedge Trackers transformed into a tech-led solution with Altitude Marketing in a 24-month engagement

The customer, Hedge Trackers, was a San Jose-based hedge accounting consultancy that relied heavily on referrals and the reputation of its president. Their challenge was to scale the business by moving away from this reliance and transforming their image from a professional services firm into a technology solution, which required building an inbound lead engine from scratch. They engaged the vendor, Altitude Marketing, for this transformation.

Altitude Marketing implemented a three-pronged solution: branding and launching the Capella software product, positioning company leaders as industry influencers, and multiplying the company's digital presence with high-value content and advertising. The results of this 24-month engagement were significant, culminating in Hedge Trackers' acquisition by GTreasury. The campaign also drove measurable growth in annual inbound marketing qualified leads, SaaS installs, and website traffic.

Hedge Trackers