Case Study: Glemser wins pharma trust and drives leads with Altitude Marketing

Glemser lands 0 leads and demos with Tier 1 pharma using Altitude Marketing

The customer, Glemser, a provider of AI-assisted labeling and documentation software for the pharma and biotech markets, faced the challenge of overcoming deep-rooted AI skepticism in a risk-averse industry. Their innovative technology offered clear efficiency benefits, but legacy competitors dominated the space. To generate leads and build recognition, Glemser partnered with vendor Altitude Marketing to develop a strategy that would attract the right audience and convince them of the value of secure, time-saving AI.

Altitude Marketing crafted a strategic approach to position Glemser's AI technology as both reliable and efficient. The solution involved a third-party trade media strategy to build credibility through placements in trusted industry publications, combined with hyper-targeted digital ads and dedicated e-blasts to deliver the value proposition to regulatory affairs directors and labeling managers. This strategy successfully generated leads and secured demos with Tier 1 pharma companies.

Glemser