Case Study: Firma Clinical Research boosts RFP volume with Altitude Marketing

Firma Clinical Research drives 0x more qualified RFPs with Altitude Marketing

The customer, Firma Clinical Research, a boutique clinical research organization (CRO), faced the challenge of needing to appear larger and more established to attract major pharmaceutical clients. They needed to convince the industry that their combined offerings of home health trials and biostatistics were essential. To achieve this, they partnered with Altitude Marketing for a brand transformation and to create conversion-driven content.

Altitude Marketing implemented a phased solution, beginning with a new website and followed by an authoritative content campaign including case studies and ebooks. They also strategically positioned Firma at a key industry event to increase exposure. This approach established Firma as a leader in emerging trends just before the COVID-19 pandemic, which significantly increased the relevance of their services. As a result, Altitude Marketing helped Firma Clinical Research achieve a substantial influx of RFPs from qualified leads.

Firma Clinical Research