Case Study: Discovery Life Sciences builds a cohesive, scalable brand with Altitude Marketing

Discovery Life Sciences unifies 13 acquisitions with Altitude Marketing

Discovery Life Sciences faced a challenge after acquiring 13 disparate companies. They needed to mold these acquisitions into a single, cohesive brand that would appeal to both science-led customers and potential funders, while also allowing room for future growth. They engaged the vendor Altitude Marketing for a branding and web design solution.

Altitude Marketing built a transformed visual and verbal identity for Discovery Life Sciences, designed to emanate qualities of high fashion like quality, purity, trust, and precision. The solution included a redesigned website and provided a marketing layer that allowed the brand to easily adapt to future acquisitions, such as its 14th.

Discovery Life Sciences