Case Study: MarketShare achieves reliable, always-on, cost-effective Hadoop for faster analytics with Altiscale Data Cloud

MarketShare - Customer Case Study

MarketShare, a global leader in advanced marketing analytics, was running its integrated optimization and attribution product on a Hadoop-as-a-Service platform that proved inefficient and unreliable. Persistent predictability, availability and cost issues undermined product development and left executives without confidence in their Hadoop infrastructure.

MarketShare moved to the Altiscale Data Cloud, gaining an always-on, purpose-built Hadoop service that was immediately accessible to its engineers and data scientists. The switch delivered stable performance for complex workloads, predictable lower costs, enterprise-class SLAs and up-to-date Hadoop ecosystem tools—freeing MarketShare’s team to focus on analytics and product innovation.

MarketShare

Satya Ramachandran

SVP of Engineering & Managing Director