Case Study: Norac achieves smooth U.S. market expansion with Altios

Norac expands in the U.S. with Altios and builds a 7,000 m² production site

Groupe Norac, a French producer of bakery and pastry products, faced the challenge of expanding its operations and establishing its Bakerly brand in the complex U.S. market. To facilitate this entry and manage its planned growth, the company engaged the vendor Altios for its expertise in the North American market.

Altios provided crucial support by connecting Norac with key local service providers in logistics and real estate and by handling back-office and accounting functions. This allowed Norac to focus on sales and the construction of a new 7,000 m² production facility in Pennsylvania. As a result of Altios's guidance, Groupe Norac successfully navigated its market entry, gained full control of its operations, and began recruiting a dedicated local team to manage its future growth autonomously.

Norac