Case Study: New Zealand Tube Mills expands into Europe with Altios

New Zealand Tube Mills builds a European launch base with Altios

New Zealand Tube Mills, a manufacturer of precision and architectural tubes, sought to accelerate its expansion into the complex European market to offset the seasonal nature of its horticultural business in the Southern Hemisphere. The company lacked the in-country presence and resources to launch its European sales efforts effectively. They engaged the vendor Altios to help develop a strategy for this expansion.

Altios implemented a market-specific strategy for New Zealand Tube Mills, investigating opportunities and regulations in key European countries. They allocated a part-time European representative who identified and connected with key potential distributors, setting up initial virtual meetings. As a result, Altios provided a strong base for the launch, enabling Tube Mills to identify key players and make initial contacts, which led to plans for in-person visits to cement relationships and expand business.

New Zealand Tube Mills