Case Study: Group Export Agri-Food validates new market opportunities with Altios

Group Export Agri-Food validates entry into 3 markets with Altios

Group Export Agri-Food, a major Canadian agri-food exporters association, faced the challenge of supporting its members' international expansion during the COVID-19 pandemic when travel and in-person events were impossible. Their challenge was to validate market potential and provide strategic support for entry into the U.S., China, and France. To address this, they partnered with Altios to create the ZENiTH advisory program.

Altios implemented a solution that provided members with local market expertise, strategic advice, and in-field support in the three target countries. The results included several members beginning to sell in the new markets and others establishing valuable contacts. Altios also helped some companies avoid wasted investment by determining a market was not a good fit, allowing them to focus resources elsewhere. The program was deemed a success, leading Group Export to plan future editions with Altios.

Group Export Agri-Food